The Aesthetic Patient Experience
On this show, we will talk about all things relating to the patient experience in an aesthetic practice. My goal is to educate my audience on the best practices to enhance the patient's experience and truly differentiate the practice to set the bar high before, during and after every aesthetic consult.
Episodes
15 episodes
Modern Spin on an Old School Marketing Tactic
In today’s episode, we focus on putting a modern spin on an “Old School Marketing” tactic. When it comes to proactive marketing, many practices focus all of their energy and recourses on modern marketing, which is good for the most...
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Season 1
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Episode 0
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11:41
What If You Budgeted For Your Software As If It Were An Employee?
In today’s episode, we focus on reshaping our perspective when it comes to budgeting for your practice software. It’s important to take into consideration how much you’re paying your average employee and compare that to how much you’re allottin...
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Season 1
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Episode 14
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11:50
Better Than Advertised
What would happen if you consistently provided every patient with an experience that was “better than advertised”? This is the key ingredient to getting your patients to proactively, authentically and organically share their experience via soci...
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Season 1
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Episode 13
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14:12
Digital Necessities When Starting An Aesthetic Practice
In today’s episode we place a focus on starting your practice off with the most effective digital components. The goal is to learn from other Aesthetic Practices in regards to what they wish they would have done if they were starting over, as w...
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Season 1
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Episode 12
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8:38
Treatment Plan + Practice Rewards Program
In the Aesthetic Industry, long term patient retention is achieved by pairing a Treatment Plan with a Practice Rewards Program. In this episode, I explain the benefits of pairing these two important elements together and describe the value of w...
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Season 1
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Episode 11
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9:33
The Company That Raised Me
In this episode, I pay homage to the company that raised me throughout my 20’s and into the professional that I am today. TouchMD is not only the most innovative and cutting edge company in aesthetics, but just as much, one of the best companie...
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Season 1
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Episode 10
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13:52
Building an Effective Before and After Gallery
Did you know that 69% of Patients want to see at least 11 before and after outcomes to confidently choose a procedure? In this episode, I focus on key aspects in getting patients to consent to using their before and after photos. W...
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Season 1
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Episode 9
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9:38
Differentiating Your Aesthetic Practice
In this episode, I discuss various ways to modernize and differentiate your practice. I go over everything from using technology to providing a unique experience once a patient enters the doors of your practice.
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Season 1
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Episode 8
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6:39
Capturing Before and After Videos of Patients
In this episode I share a simple concept that will propel your practice into being cutting edge over the next decade and beyond. Capturing before and after videos in an aesthetic consultation is essential in providing the very best patient expe...
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Season 1
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Episode 7
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6:59
Creating Content For Men and Women
In this episode, I highlight the importance of creating content for both men and women. This content includes before and after galleries, videos and testimonials for every product, procedure and service that you offer in your practice. By doing...
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Season 1
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Episode 6
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4:13
Maximizing A Happy Patient
An incredible Before and After result is typically seen as the finish line in most Aesthetic Practices, when really it is the beginning of a new chapter of their patient experience. In this episode, I walk you through how to maximize the benefi...
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Season 1
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Episode 5
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7:06
A New Pain Point in Aesthetics
In this episode, I bring to light a new pain point that is emerging across thousands of Aesthetic Practices and likely isn’t going away anytime soon, unless....
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Season 1
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Episode 4
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8:15
Maximizing a Single Photo
Maximizing the value of a single photo and squeezing out every ounce of juice that it can provide to take your consultation to the next level. This technique has the ability to dramatically increase your RPG (revenue per guest). Allow your pati...
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Season 1
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Episode 3
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6:38